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How to name my business

How to name my business

There are a few steps to follow when you are starting a business, and each one is important for specific reasons. Choosing a business name will probably be one of the harder things to do and one of the most important and challenging steps. Follow these tips and you’ll the right name for your business, take the right time and the results will be amazing.

Here are 10 tips that will definitely help you out.

Define your type of business

Before starting your journey for picking up the perfect business name, you should have a clear idea of what type of business you are going to build. This is important because rules regarding name registration vary depending on the structure of your business. Then you should define your business mission, goals, target audience, and value proposition. If you’ve already created your business plan, this will be a great resource for you to review.

Brainstorm to identify name possibilities

Make a list of words that describe your future business, with the help of your team, friends or family members. Consider the products and services your company will offer and the ideas you would like the business to project to potential customers.

Use related words in a creative way

It is not convenient to stay with only the first words that come to mind, play with words and work on your creative side. You can use Google or other online dictionaries to look up alternative related words or synonyms.

Don’t pick a name that could be limiting as your business grows

Always look ahead, think about the future of your business when deciding the name. Always look ahead, think about the future of your business when deciding on a name. This way, your name will not limit the growth and development of your business.

Make it pronounceable and memorable

Names that are easy to pronounce and easy to remember will help your business and brand being always in consumer’s mind. If your business name is easy to remember, it can be associated with your product or service quickly.

Research on Google to avoid similar business names

You can quickly enter your proposed business name into Google and see how many results you get for it. If it seems like a lot, it probably is. A quick Google search is an absolute must and you may want to supplement it with a professional trademark search.

Avoid oscure words

Company names that tell stories can be powerful and memorable. But obscure words or references might be difficult to spell or pronounce. In some cases obscure or invented names can work but this often requires a sweet marketing budget and lot of time.

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